Stay Marvellous
Making conscious decisions
Stay Marvellous
Making conscious decisions
Starting off right
Starting off right
Our brand promise is not to change the look, fit and feel of our products after we launch them. Consequently, this means that the shorts we sold in 2016 had the same fit, colour and feel as the ones that are produced today. This comes with an advantage for the customer, because he only has to find the right size once, and then can rest assured that his shorts and trousers will look and feel the same. It also means that we never have issues with our stock; the shorts we didn’t sell last summer, can still be sold the next.
It also means that new products have to be perfect from the start. Because starting off right is easier than having to adjust along the way. Therefore, each new item goes through an elaborate process of research and development. We source more sustainable materials, we look for the best practices out there, set high standards in the design process and we extensively wear-test each sample we make until perfection is found. And once we’re all happy, something that can take more than a year, we launch the new product.
It also means that new products have to be perfect from the start. Because starting off right is easier than having to adjust along the way. Therefore, each new item goes through an elaborate process of research and development. We source more sustainable materials, we look for the best practices out there, set high standards in the design process and we extensively wear-test each sample we make until perfection is found. And once we’re all happy, something that can take more than a year, we launch the new product.
Switching to organic cotton
Although we do not change our designs, we continuously improve our garments. An example is switching the fabric of The Longs from conventional cotton to organic cotton. This way, we will reduce our carbon footprint significantly and save a lot of water. Changing fabric without changing the feel has proven to be challenging. For The Longs we succeeded in finding a good organic alternative. In 2023 we’ll work on switching the final product - The Originals - to organic cotton too.
Switching to organic cotton
Although we do not change our designs, we continuously improve our garments. An example is switching the fabric of The Longs from conventional cotton to organic cotton. This way, we will reduce our carbon footprint significantly and save a lot of water. Changing fabric without changing the feel has proven to be challenging. For The Longs we succeeded in finding a good organic alternative. In 2023 we’ll work on switching the final product - The Originals - to organic cotton too.
Environmental
impact assessment
Since 2022, we’re working with BCOME to calculate the environmental impact of our products. On our website, you will find the environmental assessment of every product on it’s specific product page. We use these scores to determine reduction targets and to compensate for our emissions.
Environmental
impact assessment
Since 2022, we’re working with BCOME to calculate the environmental impact of our products. On our website, you will find the environmental assessment of every product on it’s specific product page. We use these scores to determine reduction targets and to compensate for our emissions.
Net zero by 2023
We have set the ambitious target to reach net zero emissions by 2030. This means that we will reduce all our emissions to a minimum, where no further reductions can be made. The last bit of inevitable emissions will be compensated through regreening projects.
Reduction comes first and compensation comes second. Our primary focus lies on reducing our emissions to a minimum before we compensate for the remaining emissions. We use compensation as a temporary solution until we can reduce even more.
Net zero by 2023
We have set the ambitious target to reach net zero emissions by 2030. This means that we will reduce all our emissions to a minimum, where no further reductions can be made. The last bit of inevitable emissions will be compensated through regreening projects.
Reduction comes first and compensation comes second. Our primary focus lies on reducing our emissions to a minimum before we compensate for the remaining emissions. We use compensation as a temporary solution until we can reduce even more.
Our regreening
project
We compensate for our emissions by supporting regreening projects in Tanzania from Justdiggit. This organisation believes in the power of nature and cooling down the planet by regreening degraded land and bringing back vegetation.
Our regreening
project
We compensate for our emissions by supporting regreening projects in Tanzania from Justdiggit. This organisation believes in the power of nature and cooling down the planet by regreening degraded land and bringing back vegetation.
