
Justdiggit

About Justdiggit
So why did we decide to partner with Justdiggit? In addition to its incredible achievements so far, Justdiggit sets itself apart by focusing on restoring degraded land – tree stumps, specifically – rather than planting new forests, which has a lower survival rate. The organisation uses proven Sustainable Land Management techniques to enable tree stumps to regrow into full-fledged trees. These stumps already have established root systems, and as they’re often indigenous to the land, they’re well adapted to the hot, dry climate. This strongly increases their survival rates in comparison to new trees planted. In Central Tanzania, this intervention is locally referred to as Kisiki Hai, which translates to Treecovery. Restoring vegetation in dry, degraded areas benefits the soil’s water availability, as the root systems make the land more porous, which means more water is able to seep deep into the soil. Strong vegetation also prevents erosion and flooding and improves overall soil health, allowing plants and trees to continue growing.

So what's next?
We’re excited to continue our partnership with Justdiggit, balancing out our carbon footprint while supporting them in their efforts to regreen Africa. Our primary focus, however, is and will remain on reducing our emissions, as we work towards becoming net zero in 2023. Stay tuned!
Our impact pillars
We categorise our efforts into three pillars: Be Marvellous, Feel Marvellous, Stay Marvellous. Each pillar focuses on making conscious decisions for a specific part of our business.
Be
Marvellous
We want to Be Marvellous. This pillar covers topics concerning good governance and sustainable customer stewardship.
Feel
Marvellous
We want people to Feel Marvellous. Our own people, by being a great & inclusive employer. And other people around the world too. We try to achieve this through our philanthropic efforts, such as charitable donations and voluntary work.
Stay
Marvellous
We strive to Stay Marvellous. The third pillar is looking towards the the future of our planet and finds solutions to reduce our negative environmental impact. Through material use, production processes and packaging.