"First things first: cotton is a fibre that grows on the cotton plant. But before you can use it, just like all crops, it first needs to grow. During that process, many cotton farmers protect their crops from insects by using pesticides. Often, they also create bigger and more numerous crops using genetically modified organism (GMOs), fertilisers, and artificial irrigation methods. But besides creating a strong and beautiful cotton plant, these methods all have one thing in common: they have a negative effect on the planet in terms of water usage, soil depletion, carbon emissions, and energy usage. Organic cotton is grown under more sustainable conditions with a far less harmful impact on all the factors listed above. It does not use any pesticides, artificial fertilisers, or GMOs, nor is the field irrigated with anything other than rainwater."